More and more businesses are pouring their marketing budgets into digital.
It’s considered cheaper in comparison to print marketing and advertising on TV and radio.
Digital marketing campaigns are easier to set up, run, monitor and the results are trackable and
measurable in a way that non-digital marketing and advertising can’t offer. Put simply, we are truly in the digital age.
The core problem that prevents most companies from investing in digital marketing, is that they don’t know what
they need. And some digital marketing agencies would take advantage of that, offering you the ‘full works’.
1. SEO
search engine optimisation (SEO), works to make your business optimised for search engines, like Google and Bing.
It’s all about moving you up the search engine results page rankings to have better visibility for users searching
for your website.
Many people don’t bother scrolling to page 2 of search engines, so SEO is essential to work if you want to generate
more business from online searches.
By no means is SEO a quick fix, when our clients sign up for SEO, we always inform them that the process will take time
to yield results
How it Works Through keyword research and ranking analysis, we determine how you fair against your competitors for keyword rankings.
We then work on optimising your website and the content on it for search engines, as well as building quality links both to and
from your website, in order to allow your website to be crawled efficiently.
Your content is crawled by search engine robots, or crawlers, to collate the data and index it in search engine archives.
Then, when a relevant search term is used, Google will return your site as a result.
The ranking determines how relevant your site is to a user’s search term. The goal is to be in the coveted top 3 spots.
2. Social Media Marketing
Social media marketing is the process of working on marketing through, you guessed it, social media.
With social platforms like Facebook, Twitter and Instagram (to name a few) ever growing, businesses online
need to invest in social media marketing in order to grow their following and reach a whole new pool of potential
customers.
Dependent on your business type, there’s a social network out there for you. All businesses would do well to be on
Facebook, but if you specialise in B2B, LinkedIn is the one for you. If you’re a ‘visual business’, then Instagram
is the ideal.We could go on and on, but you get the point. You should be on social media if you aren’t, but how do you market on social media?
How it Works Through like campaigns and targeted ads, the goal is to grow your following on social media in the hopes of gaining more business through these platforms.
Sites like Facebook collect data about your likes and interests, as well as personal factors like age, location etc.
All of this information is available to Facebook business users to create targeted ads to appear on a select demographic’s news feed. These ads can be used to
promote products, services or entice users to ‘like’ your page, keeping them up to date with your posts.Strategy
SMM can be both a long-term or short-term investment. Whilst maintaining social media is key, using targeted ads via the service
doesn’t have to continue forever – otherwise, it could cost a lot.
3. Email Marketing
Another form of marketing is email marketing, and you’ve guessed it, it involves email.It’s a form of direct marketing
which sends information, offers, blogs etc. directly to your mailing list’s inboxes.
Through a sea of emails, your marketing email will appear, but the trick is getting it read. Yes, it may emerge alongside
100s emails, and if you can’t create an email that’s eye-catching, then it will be lost. Luckily there are email marketing tools and agencies (like us), that can assist you. Email marketing is a great way of reaching your customers, interacting with them after purchases or even sending them a newsletter. Be warned, sending unsolicited emails will land you a place in the spam box. So, make sure you’ve gathered your mailing list by your own means and not from a third-party company. They need to be your customers or have opted into receiving your mail.
How it Works
By using your existing mailing list, you can create a prospective list of recipients for your mail. Whether it be for
remarketing or to update them on a new blog post, you need to send the right email to the right people.
Once you’ve decided on the mail you’re going to send, using email marketing tools or a digital marketing agency *cough*,
us, *cough* you can design an on-brand email to send out to your mailing list. This can bring in traffic to your site,
or even help you sell some products with unique discount codes. With the analytic tools, you can monitor things like
opening rate and even how many clicked through on a link.
4. Viral Marketing
You know those viral videos you see online? Well, some companies use those as a smart form of marketing.
Whether it’s teaming up with a popular viral content creator, popular social media influencer or promoting it themselves,
the idea of viral marketing is to create something shareworthy – by making it funny, on trend and topical.
How it Works Viral videos or images will indirectly promote a product or service (be it the product being included or the service
being used or simply featured), then the hopes are that this is shared around social media. The basics of viral marketing
are very simple. You create a piece of
content that is so compelling that those who engage with it will want to share it with their friends and family instantly.
